THE URPOOR STORY

In a world where cheapness pervades every aspect of life, the UrPoor brand was born out of a desire to attack and dismantle the pervasive mentality that cheapness is acceptable, even admirable. For over a decade, "UrPoor" has been more than just a slang term—it has been a rallying cry, a sharp retort, and a humorous jab at the stinginess that poisons relationships, communities, and entire nations. Now, this irreverent and bold mindset is being transformed into a full-fledged brand with a mission: to expose and eradicate the cheapness that lurks in the hearts of beta men, corrupt leaders, and anyone who treats others like dirt.

Cheapness isn't just about being frugal; it's a toxic mindset that values short-term gain over long-term relationships, money over morals, and selfishness over community. It's the elected official who takes illegal bribes, compromising the future of the very people they swore to protect. It's the so-called friend who never pays their fair share, who always "forgets" their wallet, and who takes advantage of others' generosity without a second thought. It's the person who leaves a paltry 5% tip, ruining a server's day because they can't be bothered to show a little appreciation.

Cheapness is insidious. It's the lies politicians tell to further their own interests at the expense of the public good. It's the lack of patriotism that leads some to abandon the values that made their country strong. It's the cold-heartedness of someone who can't be bothered to care for their loved ones, who withholds love and support because they see relationships as transactions. It's the twisted logic that allows millions of undocumented immigrants to flood a nation without consideration for the consequences, all in the name of cheap political gain.

UrPoor was created to fight this mentality head-on. We are here to call out the fakeness, the delusions, and the self-centeredness that define cheap people. Our brand is a beacon for those who are tired of the lies, the corruption, and the lack of integrity that has become all too common in today's world. We aim to provoke, to make people uncomfortable, and to force them to confront the cheapness in themselves and others. Whether through our provocative political merchandise, our biting social media posts, or our hilarious and relatable videos, we are here to make a statement: cheapness is unacceptable, and we won't stand for it.

Over the next 6 to 12 months, UrPoor will be on the front lines, attacking cheapness wherever it rears its ugly head. We will grow our following with daily and weekly content that not only entertains but also challenges our audience to rethink their values and behaviors. We will establish ourselves as the brand that isn't afraid to call out the bullshit, that takes a stand against the small-mindedness that holds people back. Because at the end of the day, cheapness destroys—and UrPoor is here to destroy cheapness.